Groupings
Groupings are properties of website visits and tracked events that can be used to arrange data, for example, OS or device type applied by website visitors, as well as their location. In requests to HTTP Report API, the groupings are set in the group parameter.
Let's have a look at a report on website visitors in terms of device types:
Device type |
Visitors |
---|---|
Desktop |
790 |
Mobile |
862 |
Tablet |
236 |
Device type is used as a grouping here. It is a visit property used to combine data. Visitors is a metric calculated on the basis of the website visits.
All groupings are divided into several categories by data type:
Audience #
Grouping |
Type |
Description |
---|---|---|
country # |
integer |
Visitor's country in the form of a two-digit ID (ISO 3166-1). |
region # |
integer |
Visitor's region in the form of a two-digit alphanumeric ID.
For example, CA stands for the U.S. state of California.
The full list of IDs is available in file . When searching by region, make sure to specify a country as well (the country parameter) since different countries may have similar region IDs. |
city # |
integer |
Visitor's city should be specified in full, for example, Dallas, Moscow. |
language # |
integer |
Visitor's language in the form of a two-digit ID (ISO 639-1), for example:
|
user_agent # |
string |
Visitor's full user-agent name.
For example, Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:63.0) Gecko/20100101 Firefox/63.0. |
ua_bot_name # |
string |
Bot name.
This grouping allows you to combine traffic data from various automated agents, like search bots (Googlebot, YandexBot, etc.). |
ua_bot_version # |
string |
Bot version, for example, 2.0.
Using this grouping with ua_bot_name, you can request data for a specific version of a search bot, for example, Gogglebot 2.1. |
ua_client # |
integer |
Browser/application name from user-agent: Chrome, Safari, Firefox, Edge, IE, Opera, Yandex, Facebook App, Instagram App, Google App, Pinterest App, WeChat App, Other. |
ua_client_class # |
integer |
Client type from user-agent: Browser, Application. |
ua_client_name # |
string |
Client name from user-agent, for example, Firefox, Goggle App, Opera, etc.
This grouping is more detailed compared to ua_client. For example, when ua_client=other (this category features less popular applications), ua_client_name may indicate "QQbrowser".
You can find possible values in the Audience\Platforms website report of the Finteza panel. They are available in the Application section. |
ua_client_version # |
string |
Client version from user-agent. Using this grouping with ua_client_name, you can request data for a specific version, for example, Mozilla/5.0. |
ua_os # |
integer |
OS type from user-agent: Windows, Linux, Mac, Android, iOS, Other. |
ua_os_version # |
string |
OS version.
Specified in full, for example, Windows 10, Windows 2003 Server, Mac OS, Linux (Ubuntu), etc. |
ua_device # |
integer |
Device type: Desktop, Mobile, Tablet, Other. |
ua_device_model # |
string |
Device model.
You can find possible values in the Audience\Devices website report of the Finteza panel. They are available in the Model section. |
ua_device_brand # |
string |
Device manufacturer.
You can find possible values in the Audience\Devices website report of the Finteza panel. They are available in the Brand section. |
screen # |
string |
Visitor's screen resolution in pixels as {width}x{height}, for example, 1024x768. |
Events #
Grouping |
Type |
Description |
---|---|---|
tracking_event # |
string |
Tracked event name. |
Pages #
Grouping |
Type |
Description |
---|---|---|
page_title # |
string |
Header of the web page a user is located at. |
request_source_type # |
integer |
Traffic source type:
|
request_source_domain_alias # |
string |
Referring source name.
The parameter sets a short name (for example, google, facebook, yandex, etc.) rather than a source address.
Possible values can be found in the Sources\Search and Sources\Social website report of the Finteza panel. |
source_type # |
integer |
Traffic primary source type:
Unlike request_source_type, all advertising traffic here is allocated in a separate category. |
source_domain # |
string |
Referring primary source address. |
source_domain_alias # |
string |
Referring primary source name.
The parameter sets a short name (for example, google, facebook, yandex, etc.) rather than a source address.
Possible values can be found in the Sources\Search and Sources\Social website report of the Finteza panel. |
source_is_freezed # |
integer |
This flag is inserted into all visitors' requests as soon as they perform a conversion action.
In other words, all requests from already converted visitors are marked with it. |
source_is_freezing # |
integer |
This flag is inserted into one request used by a visitor to perform a conversion action.
This property allows tracking how many conversions occurred over a certain period of time. |
referrer_protocol # |
string |
Name of a protocol from the address of a web page a visitor is located at.
For example, in https://abc-site.com, the referrer_protocol value is "https". |
referrer_domain # |
integer |
Name of a domain from the address of a web page a visitor is located at.
For example, in https://abc-site.com, the referrer_domain value is "abc-site.com". |
referrer_path # |
string |
Internal path from the address of a web page a visitor is located at (without parameters and anchor).
For example, in https://abc-site.com/page1#section1, the referrer_path value is "page1". |
referrer_anchor # |
string |
Anchor (hash) from the address of a web page a visitor is located at.
For example, in https://abc-site.com#section1, the referrer_anchor value is "section1". |
referrer_params # |
string |
Additional parameters from the address of a web page a visitor is located at.
For example, in https://abc-site.com#section1?param1=value1¶m2=value2, the referrer_params value is "param1=value1¶m2=value2". |
back_referrer_protocol # |
string |
Name of a protocol from the address of a web page a visitor was located at before performing a tracked action (referrer) .
For example, in https://abc-site.com, the back_referrer_protocol value is "https". |
back_referrer_domain # |
integer |
Name of a domain from the address of a web page a visitor was located at before performing a tracked action (referrer).
For example, in https://abc-site.com, the back_referrer_domain value is "abc-site.com". |
back_referrer_path # |
string |
Internal path from the address of a web page a visitor was located at before performing a tracked action (referrer).
For example, in https://abc-site.com/page1#section1, the back_referrer_path value is "page1". |
back_referrer_anchor # |
string |
Anchor (hash) from the address of a web page a visitor was located at before performing a tracked action (referrer).
For example, in https://abc-site.com#section1, the back_referrer_anchor value is "section1". |
back_referrer_params # |
string |
Additional parameters from the address of a web page a visitor was located at before performing a tracked action (referrer).
For example, in https://abc-site.com#section1?param1=value1¶m2=value2, the referrer_params value is "param1=value1¶m2=value2". |
next_referrer # |
string |
Address of an external web page a user moved to from your website.
It is used to track clicks on external links located on your website.
Data on such transition can be found in Pages\Exits\External links website report of the Finteza panel. |
next_referrer_domain # |
string |
Domain name from the next_referrer value.
For example, in https://abc-site.com, the next_domain value is "abc-site.com". |
Traffic #
Grouping |
Type |
Description |
---|---|---|
session # |
integer |
Visitor's session ID as a numeric value, for example, 1551232514995740556.
Each session has its own unique ID.
All sessions can be found in the Visitors report of the Finteza panel. Click any event, go to the Flow section and hover the cursor over a visit. The session ID will appear to the left of the date. |
ip # |
string |
Visitor IP address.
Possible values can be found in the Visitors report of the Finteza panel. |
ip_organization # |
string |
Internet provider.
Possible values can be found in the Visitors report of the Finteza panel. |
ip_flags # |
integer |
IP address flags:
These flags are automatically assigned to IP addresses based on Finteza internal algorithms. |
qstatus # |
integer |
Traffic status:
|
qreason # |
integer |
Additional traffic parameters:
|
UTM and reference parameters #
Grouping |
Type |
Description |
---|---|---|
utm_source #
source_utm_source #
internal_utm_source # |
string |
Traffic source from the appropriate UTM label of the link.
Three separate groupings are available: for the direct visit label, primary source and internal transition.
Website or application are usually specified in such labels.
Possible label values can be found in the Sources\UTM website report of the Finteza panel. |
utm_campaign #
source_utm_campaign #
internal_utm_campaign # |
string |
Advertising campaign from the appropriate UTM label of the link.
Three separate groupings are available: for the direct visit label, primary source and internal transition.
Possible label values can be found in the Sources\UTM website report of the Finteza panel. |
utm_medium #
source_utm_medium #
internal_utm_medium # |
string |
Advertisement type from the appropriate UTM label of the link.
For example, display is a banner ad, cpc is a paid ad, etc.
Three separate groupings are available: for the direct visit label, primary source and internal transition.
Possible label values can be found in the Sources\UTM website report of the Finteza panel. |
utm_term #
source_utm_term #
internal_utm_term # |
string |
Additional description.
Three separate groupings are available: for the direct visit label, primary source and internal transition.
A key word, audience description or a banner group name are usually specified in utm_term labels.
Possible label values can be found in the Sources\UTM website report of the Finteza panel. |
utm_content #
source_utm_content #
internal_utm_content # |
string |
Creative's description or ID from the appropriate UTM label of the link.
Three separate groupings are available: for the direct visit label, primary source and internal transition.
Possible label values can be found in the Sources\UTM website report of the Finteza panel. |
affiliate_s1 — affiliate_s16 #
source_s1 — source_s16 # |
string |
Additional parameters of the links sent by some referrals for advanced traffic labeling.
For example, apart from standard UTM labels, a sent link may also contain: www.abc.com?utm_campaign=campaign&s1=customtrack1&s2=customtrack2. customtrack1 and customtrack2 values allow you to arrange requested data.
Two types of groupings are available: 16 for direct visit (affiliate_s*) parameters and 16 for a primary source (source_s*).
The list of available parameters depends on each referral. For example, you can customize these parameters in Google Adwords. |
Other #
Grouping |
Type |
Description |
---|---|---|
day # |
filetime |
Day in Windows FILETIME format. |
day_unixtime # |
unixtime |
Day as the number of seconds since 1970.01.01, for example, day=1549027860. |
search_keyword # |
string |
User's search query (phrase) that resulted in visiting the website.
Specified only in requests, in which search engines (request_source_type) are used as sources. |
Traffic source and primary source
Sources and primary sources of traffic are different concepts in Finteza:
- A source is a web page or a resource a user was located at just before making a request to your website (before sending the track to Finteza). request_*, utm_* and affiliate_s* groupings are provided for it.
- A primary source is a web page or a resource, from which a user originally visited your website. source_*, source_utm* and source_s* groupings are provided for it.
For example, a user comes to your website from a search engine. During the initial visit, a source and primary source are the same. Next, the user goes to another website section and an event with the appropriate attributes is sent to Finteza: now, your website is considered a source (internal transition), while the search engine remains the primary source.
When grouping by source type, this will look as follows:
- The initial visit via the search engine: request_source_type=3 and source_type=3. The search engine is specified in both traffic source parameters.
- Subsequent transitions within the website: request_source_type=5 and source_type=3. A new request_source_type (an actual type of the page a user came from) is specified in each subsequent request. source_type remains unchanged for it for a certain period of time. This allows tracking the actual traffic source.
Work with utm_* and source_utm_* is conducted in a similar way. The former ones feature labels from the link used for the transition. The latter ones set the labels, with which the user originally came to the website.
Besides, there are separate sets of groupings for internal transition labels — internal_utm_*. They feature labels from links located on your website.